Placida Acheru: Business, Communication and Excellence
Written by Safaa Nhairy
Tuesday, 10 April 2012 09:07
Placida Acheru is a UK Top Business Transformational Coach and Founder of "Coaching 4 Excellence". She started in business turning her hobbies into money-making ventures and showing others how to do the same.
Meet the woman whose passion is helping people discover their true calling...
1.Entrepreneurs face a lot of changes. How can they increase their sales and develop their businesses in a changing environment?
Firstly, I always like to emphasise the importance of definite of purpose, clarity as to why people start their business in the first place as this is what will sustain them when there is a shaking. The business owner must have a strategy for growth, when there is a strategy and definite of purpose then you can be sure the business owner will be heading towards growth and success.
The business world today tell us we need to build better communication and relationship with our potential clients than ever before, people want to buy people not a bill board. Clients want the face behind the business before they can commit to that business. An independent business owner needs to bring in their personality into their business which will create the uniqueness that attracts the right client for them. Be innovative with your product creation this will help with increasing your sale. Maximise the use of technology to be in the face of your potential clients in a friendly way, not pushing or selling but giving information and support through interaction and product offers.
Business owners should learn to connect and stay close to their clients, learn and speak their language, give them a chance to know the person behind the business, by doing this the business owner is able to build the “Know Like and Trust factor”. As I mentioned earlier people want to buy from people that they trust, so use the social platforms to discover your clients’ reason for buying by engaging with them, observing their likes and dislikes and as you do this you earn through the relationship you have built with them.
2. In your opinion, what are the main qualities an entrepreneur/ leader should have? And how to develop them?
Well a leader is not necessary an entrepreneur but an entrepreneur displays a lot of leadership qualities and they have to, considering that they manage several businesses which also mean leading and managing people. There are so many qualities and I could probably come up with a list of fifty but there are a few that stand out for me. Basically entrepreneurs’ posses several qualities some are more predominate in some individuals than in others. One of the top qualities is the passion and the drive to succeed.
There is also the ability to think big and see opportunities where others can’t.
A special quality is when the entrepreneurs is able to create beauty life experiences by finding time to explore life and also to give back to the world, business and money is important but life experiences no one can take from you and it must be created.
Ability to focus on their core strength and delegate the areas that they are less efficient
Having the ability to create products, systems that generate residual income as well as identifying investment opportunities.
An entrepreneur lights up with creativity and innovations but without a good strategy an entrepreneur will only be as successful as his imagination. An entrepreneur is also a good team player and knows that having a good team support will make the journey easy.
3.How can businesses take advantage of social media without spending so much time updating their statutes and posting videos?
The world as we see it today is fast changing with more and more social media platforms emerging, business owners need to embrace the new way as technology makes it easier for business owners to develop their business faster than ever before, reaching out to regions that would have seemed impossible a few years back. The most popular platforms are Facebook, Twitter, YouTube, Google +, LinkedIn and the new one Pintrest. Millions of people feed off these platforms daily which clearly shows that prospective clients are on these social media platforms and spending an average of one hour a day, no doubt this is where businesses as well as business owners should also spend time.
I must say that businesses do not need to spend a lot of time doing this if they have a strategy. The first step in utilizing social media platforms is to have a strategy of operation like any other part of your business. What is the reason for being on these platform( end goal) , how can you measure it , who are you trying to reach , how do you want to be perceive by those you are trying to reach , how often do you need to put up an update on your platforms. When you can answer these questions and clarify your purpose on the platforms then you can fully maximise each platform.
4.What piece of advice would you have for young entrepreneur who face severe competition?
Competition is good for business without competition there will be no innovation. Young entrepreneurs therefore should instead of shying away, embrace whatever competition that they may have and stretch the creativity they have within to produce better products. The business world is like the game of sports, the focused, and determined and those who go the extra mile for success will achieve their goals. Business is not Childs play it is for the strong willed and one who is driven by passion and purpose. To succeed to always see yourself as successful no matter what and work at it.
5.Tell us about your upcoming event.
I run several events to support entrepreneurs, my big event is a yearly online event which focuses on empowering women in business worldwide, giving them a chance to listen to other women who have become very successful entrepreneurs. “Woman Unleash Your Potential™ Summit will be taking place on the 9th – 20th of July 2012 and will be featuring 21 Top Female Entrepreneurs from across the global. Last year we had over 200 women listen in, this year we are looking at attracting listeners from over 50 countries to the event. More details for this event can be found at http://www.womanunleashyourpotential.com nearer the time. I also host radio show which I called “Keep Your Dream Alive” this airs 1st and 3rd Wednesday of every month with industry experts sharing business success strategies. More details can be found on http://www.blogtalkradio.com/placidaacheru. Other events that I organize can be found at http://www.coaching4excellence.com. Thank you for the opportunity to share on your platform.
Last Updated on Thursday, 24 May 2012 11:08
Beth Reacher: Career, Passion and Style
Written by Safaa Nhairy
Monday, 20 February 2012 11:06
Beth Reacher, aka The Career Stylist, is a life and career coach who coaches women who feel trapped in a job that doesn’t quite fit and want to style a career they will love on their terms.
Meet the woman who can help you be who you are meant to be.
TLW: The Career Stylist; does it mean you help people design their careers?
Beth Reacher: I coach women to ‘style’ a career they will love on their terms, rather than forcing themselves into one job that doesn’t quite fit! It’s about embracing an open minded, 21st century approach to making a living.
TLW: Does the concept of having a ‘career’ still apply in 2012?
BR: I think the concept of what makes up a ‘career’ is changing. In that a career is the path we take through life to make a living, it will still exist. However, people are adapting to the evolving market place and being more open minded in how they make their money. For example, back in my parent’s day a chosen career path was for life and consisted of a series of 9-5 ‘jobs’. Now with the power of technology more people are working from home basing themselves anywhere in the world they choose. Due to the unstable economy and rise in small businesses, there is an increasing demand for project based/ contract work as opposed to secure, permanent roles. Many people are tapping into other money-making powers the internet brings such as affiliate marketing opportunities.
The crux of it is that rather than relying on an employer to give us a salary, we will need to take our financial destiny into our own hands and create a business and asset around US.
TLW: What is the number one problem people face in their careers?
BR: It really depends on what stage people are at in their careers. For example, the problems graduates face are different to say what more seasoned professionals tackle with. In terms of the women I coach, I would say the no.1 problem is not being totally happy of fulfilled in their career but not feeling they can change due to financial reasons. Many people pursue careers driven solely by the money but then once they’re towards the top ranks of their career they realize ‘there must be more to life than this’ but although they would love to do something else, don’t feel they can take a pay cut. Fear surrounds this also, it’s easier to stay where you’re comfortable and know the ropes inside out, even if it does not make you entirely happy.
TLW: What piece of advice would you have for young professionals and entrepreneurs who want to pursue their passions and make money?
BR: Follow your passion, and the money will come. It may take longer as very often, the careers that people feel more passionate about are not always well paying to start of with. However, if you cast aside your passion to pursue something purely for the money, you may end up feeling really stuck ten years down the line. It’s hard to take a pay cut then when you’re tied into a mortgage and have a family. Invest your heart and soul into what brings you alive, stick firm to your purpose and the rewards will come and never let the thoughts and opinions of others steer you away from your authentic path. If you do need to get another job to pay the bills then do it as your 9-5 means to an end, but never at the cost of your passion. Keep working on the dream in the spare time and after work and in the words of Winston Churchill “ never never never give up”
TLW: What’s your story and how did you become a coach?
BR: I graduated from Southampton university with a degree in English literature and never really knew what I wanted to do with my life. I got into media sales and then went on to work in corporate recruitment. Although I did very well and had all the trappings of professional ‘success’ I knew in my heart it wasn’t my path. I took some time out travelling and worked as an interim recruiter for a FTSE 100 Company before deciding to train to become a coach with the UK’s leading training provider, The Coaching Academy. The plan was to always go back into the recruitment world and build my coaching business on the side but then I thought, why wait? What am I putting this off for? It’s now or never. Slowly but surely I built a healthy number of paying coaching clients. I now coach private clients whilst working on building an online coaching offering where I shall be taking clients through an interactive online ‘bootcamp’, coaching them to style a career they will love on their terms in 28 days. Coaching my clients towards discovering their real authentic power and supporting them to go on and make powerful changes in their careers and lives is simply magical.
Beth Reacher's free e-guide, How To Shape A Career/ Biz You Will Love, is available for download on her website: www.thecareerstylist.com
Last Updated on Monday, 05 March 2012 10:20
Reda El Ourouba: Activism, Ideas and Words
Written by Safaa Nhairy
Monday, 09 January 2012 01:08
In his home country, Morocco, Reda El Ourouba is followed by young people immersed in Arab current affairs and eager for what they call: change. I find El Ourouba an interesting web character whose tweets and status updates never lack creativity. Opening up 2012, I ask Reda 5 questions.
Safaa NHAIRY: 2011 was a year full of events in the Arab world. How would you describe this year? Reda El Ourouba: As you said many events happened in 2011; Dictators run away, others are in jail, and others dead. Bin Laden was captured and killed, and Cesaria Evora died and many other surprising events occur. In Morocco we have made a new constitution with much more power for the President of our Government and we had our youth movement which is #feb20. There is no doubt that 2011 was the year of “Change”. This is the first time we really feel it in our daily life. Now we know by real proof that inventing new ways of communication is inventing new future. (Editor’s note: Cesaria Evora was a singer from Cape Verde who died in December 2011.)
What’s the position of the Moroccan youth on what has happened in Tunisia, Egypt, Libya and Yemen? Although I represent a part of it, I would not speak on behalf of the Moroccan youth, because I am not officially a youth spokesman. However, I believe that the changes around us are exiting everybody and young Moroccans in particular realize that they are in the focal point of all of the energy leading to it. Politicians are now starting to give special care for their youth, they promise new solutions, new ways for promoting youth and for offering them better life. And this is part of the solution. So in my opinion, Moroccan youth can only support such changes and work hard for it. No other choice is possible.
How is Morocco an ‘exception’ in terms of the Arab Spring and has the latter had any impact on the Moroccan society? The Moroccan exception started long time ago, when the Ottoman Empire expansion was stopped at the Moroccan borders. In more recent history, Morocco has made the choice of liberalism while the neighbors made the choice of communism. Morocco preferred to focus on agriculture while others focused on heavy industry, Morocco kept very good relationship with former colonial countries while the others went for frontal conflicts. The present shows that all these strategic decisions were good visionary ones. This time also, Morocco kept its exception by choosing to make a smooth evolution towards a much better political landscape instead of imitating a bloody revolution. This is the Moroccan way, our own choice, we like it like that and we assume it. Of course the “Arab spring” had an impact on the Moroccan inner movements, but the result was something different that respects our culture, our vision and our way of doing: “The Moroccan way”.
The PJD (Parti de la Justice et du Développement/Justice and Development Party) won the November legislative elections in Morocco for the first time in its history. What does this mean to Morocco? PJD winning the election means the end of the government control on the elections in our country. It means also that the democracy had the last word; even if I do not support PJD, I do believe that this is the majority choice and I respect it. This is how democracy works. It is the direct consequence of the other political parties failure to mobilize their people and propose something more exciting than what PJD promoted in front of the Moroccans. In my opinion this is a starting point for another way of doing politics in Morocco. A new era that is characterized by transparency, dynamisms and creativity for the sake of Moroccan people have begun.
You are a very active blogger and speak on behalf of the Moroccan web community. How do you manage to keep your profiles and pages updated when you have another full-time job? I found the way to have more than 24 hours a day I like what I do. I do it with passion and love and this might be the secret.
Last Updated on Wednesday, 18 January 2012 09:34
Sabirul Islam: Inspiration, Change and Achievement
Written by Safaa Nhairy
Thursday, 26 May 2011 13:05
Sabirul Islam is a soon-to-be 21-year-old British author and speaker. His book ‘The World at Your Feet’ was sold at 42,500 copies in 9 months and as early as the age of 17, Sabirul was already a motivational speaker. I have met Sabirul at several occasions in events in London. What always caught my attention is that he was almost always the youngest in the crowd and always wore a suit and a bow tie. Let’s tap into Sabirul's world...
Safaa NHAIRY: You seem to always be traveling. Where do you go? Sabirul Islam: Since my visit to Nigeria 2 years ago, it’s opened a huge door for me to keep on traveling. But traveling with meaning and purpose! Having heard the response from young Nigerians since my visit, it opened my eyes that I can actually reach out, inspire and change the lives of not just people from a single country but from around the world. So far I’ve been to Nigeria, South Africa, USA, Japan, The Netherlands, France, Belgium and Turkey. Simply to inspire people that anyone at any age can become ‘extraordinary.’
SN: When and how did you discover you can change people's lives? SI: It really began having written my first book called ‘The World at Your Feet,’ at the age of 17. The reason I wrote the book was because so many people were asking how I became an entrepreneur at 14 and an investor at 16, whilst living in a very poor community. So the book opened a massive door for me. The message behind the book was simple. It purely aims to motivate and inspire people that even through tough times in life such as getting fired, facing rejections and even living through ‘real struggle’ in life. People are still able to live a prosperous life and achieve great things.
SN: To inspire others, you need to be inspired yourself. Where do you get all that stamina and energy? SI: It’s funny because I’ve always faced negative situations in life and in fact that is what drives me forward. To always see a negative factor in life and say no to it, shows the type of person you are. It illustrates that you are already different, that you are stronger than others and in fact it already creates a story which you can go on to share with others. Ever since getting fired at 13, all the anger I had inside me, I just wanted to put to good use. Not to lash out and cry, but to prove people wrong. When you are able to convince yourself that you are good enough and that you are capable of achieving something, it helps develop confidence and charisma.
SN: Tell us about your future projects? SI: Currently, the inspire1million is a huge project and requires a lot of support from people worldwide. To reach and inspire 1 million people and for the 1 million people to upload their image onto the site is big challenge. However, with the right level of support and with all the countries involved. I’m sure it is possible! The other projects I’m running are called Teen-Speakers and Teen-Publishers. Teen-Speakers is the only speaking platform which has some of the world’s most influential young entrepreneurs who are motivational speakers just aged 16-25.
SN: Being a young successful entrepreneur, what advice would you give to people willing to succeed but having hard time in their careers? SI: To succeed in life, you have to map out your journey. But it’s not about looking forward 5 or 10 years. But the next 12 months...Whatever you feel you want to do or achieve, it has to be put down on paper. Once on paper, it is all about brainstorming around the idea, connecting it to people who can help you achieve it and the obstacles you may face. That way you have a clear idea on what you need to do and who you need to approach. But I tell everyone I come across that in order to succeed...That you have to have a vision in life and have to always remain positive, be passionate and illustrate perseverance.
Last Updated on Thursday, 27 October 2011 11:40
John Purkiss: Vision, Mindfulness and Transformation
Written by Safaa Nhairy
Tuesday, 03 May 2011 01:00
John Purkiss is a headhunter and the co-author of How to be Headhunted, Ken Purkiss – 50 Photos and Brand You. He’s a well-travelled person and it’s not surprising that he speaks several languages. I met John in a networking event in London in 2007. The first time we had a proper discussion I realized that personal development was not a fluffy concept or a taboo and that people actually practice it. Through John, I learned so much and wanted to share with you some of his great thoughts.
1. How was your meditation this morning? It was great, thank you. I practise Transcendental Meditation (TM) once or twice a day. I've been doing it for eight years. It gives the mind and body deep rest. I don't fly much. However, last time I flew long-haul I did lots of TM on the plane and had practically no jet-lag in either direction. TM really helps to empty the mind of thoughts and tap into another level of consciousness. I find it very helpful for writing. Sometimes the words pour onto the page shortly after TM.
2. Do you believe in visualisation? I do believe in visualisation. However, the most important thing is how you FEEL about what you want to happen. If your vision is based on the work you love and do well, and will have a positive effect on other people and the world around you, then you're on the right track. We tend to attract whatever we feel strongly about, whether it's love or fear.
3. You wrote a few books and then stopped. What happened? I'm working on the third draft of book five. Book four was 'Brand You' which was published nearly two years ago. My main motivation is to help people to understand themselves and see things differently. That will enable them to transform their careers and their lives. Book Five will explain being present, overcoming fear, acceptance, letting go, connecting with other people, intuition, creativity, talents, values, discovering your purpose, the law of attraction, visualisation etc.
4. Why do young people more and more need to have a coach or a mentor? I don't know about a coach. A mentor is very useful. A good one will help you develop faster. Your mentor shouldn't usually be your boss. It should be someone who understands your work situation, but is independent. (S)he should enjoy helping other people to succeed. It may be someone who has been very successful and wants to help younger people. If you've started your own company, you may find that one of your investors becomes your mentor.
5. What would be the one piece of advice you would give to people thirsty for success? Friend me on Facebook. I share lots of useful information on personal development, technology, venture capital, economics, etc - as well as a few jokes. You'll also be the first to know when book five is published. It's intended for people who want to be successful and fulfil their potential. http://johnpurkiss.com